Generative engine optimization
AI only namesone business.
Ask an assistant for a roofer in your city and you get one paragraph with two or three names in it. We build the signals those engines read before they write it.
About 15 seconds. No credit card, no sales call.
The shift
Search didn’t die. It moved inside the answer.
For twenty years the job was to rank — be one of ten links and hope the click came. That page is quietly disappearing. Ask an assistant for a contractor today and you get one paragraph, two or three names, and no page two. You are either in the answer, or you are not in the room.
The question
Who’s the best roofing company in Dallas?
The answer
Based on reviews, licensing and service history, I’d recommend two contractors across town — both handle storm damage, inspections and insurance claims, and respond quickly to emergency calls.
Your business: not mentioned
What we build
Five layers, in this order
- 01
Schema markup, hosted
Structured JSON-LD stating who you are, what you do and where — the format every engine parses first. We host it, so it updates without touching your site again.
- 02
Answer-shaped content
Pages written against the questions people actually type, so there is something quotable for an engine to lift into its answer.
- 03
Directory citations
One identical name, address and phone across Google Business Profile, Yelp, Angi and BBB. Engines cross-check these; a mismatch reads as uncertainty.
- 04
Google Business Profile
A fully completed profile plus weekly posts — the record Google AI Overviews and “near me” answers draw from most directly.
- 05
Earned mentions
Local press, trade coverage and partner pages. Third-party writing about you is the signal models weigh above anything on your own domain.
Pricing
Managed, monthly, no setup fee
Foundational
Get parsed correctly
$1,500
per month
- Hosted schema markup, auto-updated
- One answer-shaped content page
- Core directory citations
- Monthly AI visibility report
Growth
Take the answer from a rival
$2,500
per month
- Everything in Foundational
- Google Business Profile + weekly posts
- Expanded directory network
- Citation tracking every two weeks
- Priority support
Elite
Hold it across a market
$4,500
per month
- Everything in Growth
- Earned media and press outreach
- Multi-location and multi-service
- Weekly tracking + strategy calls
- Dedicated GEO strategist
FAQ
Questions, answered
What is generative engine optimization?
SEO earns you a link on a results page. GEO earns you a mention inside the answer an assistant writes. Different surface, different signals — schema, citation consistency and third-party corroboration matter far more than keyword density.
Which businesses is this for?
Local service businesses that live or die on “near me” demand: roofing, restoration, HVAC, plumbing, electrical, dental, legal, home services. If a customer would ask an assistant for a recommendation before calling, this applies.
How long before anything changes?
Schema and directory corrections tend to surface within a few weeks, because they are read directly. Content and earned mentions compound more slowly — most accounts see the shape of the change across 60 to 90 days.
Do I have to rebuild my website?
No. The markup is hosted on our side. You paste one line into your site once, and every improvement we make afterwards goes live without another deploy.
How do you know it is working?
We re-ask the engines the same questions on a fixed schedule and log the verbatim answers. Your report shows which engines named you and which named someone else — not an invented score with no receipts.
Find out what
AI says about you.
We ask the engines the questions your customers ask, and show you the answers word for word — which named you, which named a competitor, and what it takes to change that.
Run my scan